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Facebook to fight fake news



                          Users asked to rank Trust in media Outlet

SAN FRANCISCO (Reuters) - Facebook Inc will prioritize "Trust worthy" news in its feed of social media posts, using member surveys to identify high-quality outlets and fight sensationalism and misinformation, chief Executive Mark Zuckerberg said on Friday. The company, which has more than 2 billion monthly  users, said its members, not experts of Facebook executive, would determine how  news outlets rank in terms of trust worthiness. It also said it would put an emphasis on local news sources,The move is likely to send shock waves through the media landscape i nearly every country, given the ubiquity of the world's largest social network and how central it has become in some places to the distribution of news. Zuckerberg said on Friday he expects recently announced changes to shrink the amount of news on Facebook by 20 percent, to about 4 percent of all content from 5 percent currently. The chief executive outlined the shakeup in a post on Facebook, saying that starting next week the News Feed, the company's centerpiece product would prioritized "high quality news" over less trusted sources,


The move is likely to sent shock waves through the media landscape in nearly every country, given the ubiquity of the world's largest social network and how central it has become in some places to the distribution of news. Zuckeberg said on Friday he expects recently announced changes to shrink the amount of news on Facebook by 20 percent, to about 4 percent of all content from 5 percent currently, The chief executive outlined the shakeup in a post on Facebook, saying that starting next week the News Feed , the company's centerpiece product, would  prioritize "high quality news"over less trusted sources. There's too much sensationalism, misinformation and polarization in the world today, Zuckerberg 't wrote. Social media enables people to spread information faster than ever before, and if we don't specifically tackle these Problems, then we end up amplifying them," he wrote. The quality of news on Facebook has been called into question after alleged Russian operative  for profit it spammers and other spread  false reports on the site, including  during the 2016 US election campaign. Two years ago, Facebook users saw hoaxes saying Pope Francis and endorsed Republican Donald Trump for US president and that a federal agent investigating Democrat Hillary Clinton was found dead. Facebook initially proposed fighting false stories  by letting users flag them. The change will affect not only links posted by news stories that individuals share, Facebook said. News organizations immediately began considering how they would fare in the ranking.
Fighting Fake news The trust ranking will help to address fake news stories,said David Chavern, President of the  news Media Alliance, a trade group for old- line US newspapers, For some time, we have argued that facebook should give priority to news from trusted sources" he said  in a statement. Tom Gara, opinion editor Buzzfeed Newsm wrote on Twitter that he expected partisan outlets o Fare worse: This sound like extremely good news for news publisers that aren't hated by one side or other."

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